Aly Williams
Founder of The Feb Brand
The F&B has a reputation for being the Best organic skincare online store.Our purpose is to create an inviting beauty shopping experience and inspire openness in this community.
We are obsessed with the brands we stock. We research every ingredient, probe each formulator, and work with ethical companies. We promise to provide skin essentials that deliver Healthily. Happy. Glowing Skin.
Since 2015, The FEB brand has always prioritized personalized service. FEB is a passion project rooted in beauty and science. I started this brand to help women fall in love with themselves through self-love, self-care, and self investing.
The FEB brand continues to give back to the communities and advance inclusion in our industry through our NO MORE TABOO social impact programs. Our initiative is to provide social, economic and social support to women of color. We strive to give our best to each person, of every preference.